HIGHER IMAGES, INC.

Digital HI™ Technology, SEO, Search Magnet Local™, Social Media and Digital Marketing

HIGHER IMAGES, INC. - Digital HI™ Technology, SEO, Search Magnet Local™, Social Media and Digital Marketing

Congratulations! – Evan and Tim did it!

Growth is a factor that Higher Images is always pursuing. Through its 13 years IMG_1074of existence, the team has grown significantly thanks to new hires and promotions.  Evan Daub and Tim Cope are two of our most recent individuals to experience this.

In the spring of this year, Evan Daub, at the time as student at Pittsburgh Technical Institute, came to Higher Images as one of two interns.  During his time here as an intern, Evan demonstrated incredible potential and skill and was recently brought on staff as a full time Digital Design Specialist.  “Evan has really shown his talent and ambitions through his immediate fit with team and his dedication to the clients,” said Becky Scalise, Assistant to the Chief Operations Officer.

Also, during 2014, Tim Cope contributed to the growth of our company when he received the great news that he would be promoted from Front End Web Developer to Project Manager.  Tim does much of the same work he has always done; however, he does have the added responsibilities of managing the production team’s time, making sure the team stays focused, and ensuring that all assigned work reaches completion by the designated due dates.  Tim’s very successful management of the team has confirmed that the decision to promote him was definitely the right one. “Tim is really dedicated to making Production run smoothly, and he has brought a sense of order where it was needed,” said Scalise.

Congratulations to both Tim and Evan!

Jim Cunningham Photography – A Client from Day One

Higher Images is proud to have kept a relationship so strong for so long; Jim Cunningham Photography has been in business for 40 years and has maintained a professional relationship with Higher Images for the last 14. This Jim_Cunningham-3means Jim Cunningham Photography has been using Higher Images services we came into existence in 2001.

Jim Cunningham Photography is now on its third site with Higher Images: the first was a quick “throw together” in 2001, and the second was more detailed with more capabilities, but the third and current site is modern and user friendly. “I love my website because I work in a visual world, and all people in my industry compliment my site,” said Jim Cunningham, Owner.

The strength and longevity of the relationship between the two businesses demonstrates Higher Images’ growing retention rate. The reason behind the team being able to keep a client from the start is its caring employees who devote their time and energy to giving the clients exactly what they want in a timely manner and even make positive suggestions to better the productions.

We look forward to continuing to work with Jim Cunningham Photography, and to develop the same kind of long-term relationships with all of our clients.

For more information or to previous Jim’s work, please visit www.jimcunninghamphoto.com.

Happy Holidays!

Higher Images would like to wish everyone a very safe and happy holiday season! From Christmas to Kwanzaa to Hanukah and everything in between, it is important to spend time with friends and family and make memories that 478004359will last a lifetime. No matter how you celebrate the season, whether it is baking cookies, decorating, crafting or just sitting by the fire snuggled up watching a holiday favorite, this time of year is all about being with loved ones.

Since this is the merriest time of the year, the team has decided to gather yet again for its upcoming holiday party. This year, the Pittsburgh Steakhouse will be hosting the Higher Images crew for it’s gathering on December 12. We take this time as an opportunity to socialize and celebrate the family atmosphere that we try all year long to cultivate. We will be bringing our guests along with us, and everyone cannot wait for the planned games, food, and gift exchange.

Google’s Penguin 3.0 Update

Something spectacular has happened recently in the world of Google: after a year of lying dormant, the Penguin 3.0 update is finally here!  Many people noticed changes in their Google search results. This was very much anticipated since search engine users have been waiting over a year for the Penguin algorithm to be updated.

Penguin Update

The Penguin algorithm identifies evidence of what Google shows as “webspam” that it believes does occur on and off of a website. Google then penalizes guilty websites as being “spammy” by reducing their visibility in the search results.  The recent Penguin update is similar to the older versions with its intentions but it has been confirmed to be a major algorithm change, not just an update or data refresh.

 

Penguin 3.0 was one of the most anticipated algorithm updates in Google’s history.  Google has decided to later release the details on percentages of search results for this new updated algorithm. With the way Penguin works, if someone is hit by the update even if changes were made to prevent bad links even if those changes did what Google wanted, to know for sure the next release is necessary. With that being said, the main point of Penguin 3.0 is to get rid of the unnecessary “spammy” links.

 

Keep in mind that if this updated algorithm ddoesid not do what it was intended to do, more work will come to prevent losing visibility in search results. Also, if changes were made to a site within the last month or two, it is too late for this update to make a difference. Just look forward to the next!

Robin Celebrating Five Years

This month, Robin Dugas celebrates five years with Higher Images. Through her time here as the Executive Administrator, she has been a major influence for employees and clients through many different avenues. She is the driver that keeps the car moving.

Robin Dugas

Because she coordinates and oversees all functions of the office with the Executive Administrator position she is the “go-to girl” for every employee and all clients. With over 20 years of experience in the fields of office administration and business management and previous employment with the Pittsburgh Business Times, she can handle anything that comes her way.

 

Robin and her partner in crime, Becky Scalise, Quality Control Manager, hold down the fort. “Basically Robin is the glue of our whole operation (Becky too, by the way). Without her (or them), the place falls apart and we all start scrambling for tape and paper clips only to realize that glue is the only thing that can hold it all together,” said Dan Harmon.

 

Robin’s upbeat and optimistic attitude eases any frustrations or challenges that may plague any Higher Images staff member.  Her listening skills, professionalism, and outstanding organization make her the perfect person to head up the human resource department.

 

In Robin’s spare time, she keeps busy with her two daughters, Taylor (11) and Nicki (14). She and her girls enjoy cooking together in their 160 year-old farmhouse. Décor and design are just a couple of Robin’s passions.

 

Here’s to another five more, Robin!

Happy Halloween!

Happy Halloween from the Higher Images Team!

On Friday, October 31, the Higher Images family came to work dressed up to celebrate Halloween. The morning started off with not a switch flipped for light, and flashing LED’s could be seen from all directions. Moaning, screams, and crashing of glass could be heard the second you walked in the door.

Halloween Party '14

Spider webs clung to walls and counters through the office, and the fog machine was filling offices. Through the clouds of fog, the employees groped their way to their desks, but only if they were lucky enough to bypass the glow-in-the-dark skeleton CEO hiding behind walls, doorways and corners waiting for someone to walk by.

 

There was a massive variety of characters haunting the Higher Images halls on Halloween. From pirates and zombies to Jesus and a walking piñata, and an appearance by America’s sweetheart Minnie Mouse, the employees each brought their own brand of personality and charisma.

 

The “boney” CEO, Bryan Thornberg, provided a pizza lunch for this motley crew, and everyone else brought in goodies. Donut holes and chocolate will have the entire place on a sugar high for the remainder of the weekend.

The Newest Google Update

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The new Pigeon update is ready for flight. Google has recently put out a new algorithm, interestingly enough called the Pigeon. As to how it got it’s name, Barry Schwartz of Search Engine Land states, “Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.” The Pigeon update is more behinds the scenes, but is very beneficial because of its improvement to the local search results.  Providing useful, relevant and accurate local search results more closely within the traditional web search results.

When working within the Local SEO field the Pigeon has had a massive effect on the local search results. When it comes to rankings, with the new update clients can now see that they are not the biggest indicator of SEO success. With the changes this update has made it is possible to inform clients what really matters at the end of the day.  This opportunity highlights the importance of domain authority, backlinks and other types of SEO ranking factors.

There is not a lot of detail disclosed about this update, but there is already a rise in local rankings. With that sudden change in rankings, one has to take a look at it from the SEO side – meaning it is time to adapt.  Pigeon is not a penalty-based update; it was created clean up SERPs to give you a more defined local search ranking result.

The main change that is physically noticeable is the lowered number of search queries in a local listing pack.  Where there used to be around eight listings per pack, there is only five now that are specific for your location that is searched from.  The Pigeon update is a new algorithm that gives a more localized search result, and it greatly impacts local SEO.

 

Google Business Tours

The Pittsburgh area is being swarmed with innovations via Google. Higher Images is a credible Google partner, and because of this it is capable of shooting and posting Google Business Tours for businesses of all types.

Google Business Tours are interactive, panoramic photos that showcase all the details and images of businesses through Street View Technology. These tours enhance the presence of businesses across Google and the world by allowing customers to “walk” through the store/building and explore like never before.

Chris Reidenbaugh, Google Certified Photographer at Higher Images, is making a killing in the Pittsburgh market and improving businesses while doing it.

“Google Business Tours are an amazing way for people to see inside of a business before they set foot inside,” said Reidenbaugh. “They are able to look at products, decor, etc. and get a good view of what people can actually expect from a business. “

Reidenbaugh has shot, edited, and published 35 Google Business Tours since March. Some of his recent projects were with Eyetique, Cains Sports Bar, Pro Martial Arts, Oakmont Bakery, Princess Lanes Bowling Center, and Bronzed Tanning Salon.

See Who’s Looking at Your Business with Visitor ID

Higher Images is now offering a         Visitor_IDnew service that B2B can’t afford to ignore! Visitor ID is a simple but extremely beneficial tool. It is an email-based alert system that shows businesses who is looking at their website, what they are interested in, and so much more.

So how does it work? Well, Higher Images places a code into your site. This code will then track unbelievable and unheard of items:

  • Who was on the site?
  • What products and/or services were they interested in?
  • When it happens, Visitor ID alerts the business.

The information that is readable from this tool is a great way to generate leads. Visitor ID does research into the company and tells the user what kind of business that visitor does, what products and/or services they sell and are interested in, and contact information for a point of contact.

The code that is placed into the user’s website can tell that business what keywords the visitor used to find that website in real time. This is a great way to make sure your search engine optimization is up to par and varied audiences can find your business with ease. Also, since this tool occurs in real time, there is no room for missed opportunities with potential new clients.

Because the tool works on an email-based alert system, there is no creation of new logins in necessary. Sales people can log into their emails and even check the notifications on-the-go mobile. This is the best and most efficient way to turn anonymous web traffic into leads and opportunities for businesses to pursue.

Visitor ID is being compared to Google Analytics; however, there are many valid differences between the two useful tools:

  • Google only goes so far into detail about who visits your site and the exact moment of when they do. Google analytics tells you what page they went to and their flow of visiting your website, but it does not tell you what products or services they are interested in and does not give you the specifics that visitor Id does.
  • Google analytics is more statistic based and visitor id is actually sales / lead based.
  • Visitor ID tells you the whole story and more: who, what, where, why, and how.
  • It takes away the guessing and allows you to utilize people’s direct contact information even if they do not fill out a contact form. You begin to follow up immediately instead of waiting for a filled out form or phone call.
  • Also, customize your real time notifications to qualify your leads even more by getting the exact ones you are targeting.
  • You can filter out by geography, goals, etc. so you only get notifications only when your visitors meet these requirements.

Public Relations Launch

Higher Images has recently made an upgrade to its overall distinguished marketing presence. Public Relations has been added to the Higher Images menu. With various packages available, Higher Images is enhancing what it has been doing for the previous 13 years and implementing a more detailed and revamped Public Relations Department.

Since PR is needed in society, every individual, group, and organization should be applying this tool. Credibility and a positive reputation are necessary for successful business, and that is exactly what public relations can provide to anyone correctly utilizing it. So, what is PR? Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Building relationships between organizations and their publics forms a trust and loyalty to one another. The organization wants the publics’ business and the publics want the organization’s products and/or services; therefore, a positive relationship between the two is a must have. Spreading the word in various forms about any positives in an organization will maintain current publics and could achieve new publics to form.

Higher Images Public Relations Department is dedicating its time and efforts to writing effective, quarterly press releases, distributing the press releases with several different systems, and making the follow-up calls for story coverage and published materials to selected media sources. However, that isn’t all: the PR Department logs its work into Higher Images Digital HI system! Clients can actually log in and see what is being done and when.

Forming connections and relationships is the main priority of this PR Department. Growing credibility and getting an organization’s name published for the world to see can only help establish and gain business. Let Higher Images Public Relations Department help you and/or your organization spread the word.