Archive for October 25th, 2007
Blogging about Blogs: The Next Takeover Target?By Standard & Poor’s, a division of The McGraw-Hill Companies, Inc
Thursday, October 25th, 2007They reach large, loyal audiences, they’re fairly cheap to run, and they can be lucrative. Media companies have their checkbooks ready
From Standard&Poor’s Equity Research. From Standard&Poor’s investing newsletter The Outlook
First came social networks. Then virtual worlds. Now blogs are dazzling the eyes of major media publishers as the next takeover targets.
Blogs–especially the big-name brands such […]
Google bullish on advertising system; By Richard Waters in Mountain View
Thursday, October 25th, 2007Google executives promised an acceleration in the recent efficiency gains seen in its search advertising system on Wednesday, potentially opening an even wider gap as rivals Yahoo and Microsoft struggle to catch up.
The confident prediction, made during the company’s annual analyst day, follows last week’s news of big gains in “monetisation”, or the amount of […]
