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  • Archive for November 9th, 2007

    My competition is buying my name as a keyword.

    Friday, November 9th, 2007

    I wish we had a dollar for every time we heard this through our consulting with clients. This is a very difficult moment when a business realizes that there competitors are taking advantage of years of hard work and brand building to use against them to generate click throughs to their websites.
    Is this legal?
    Are they […]

    Everything We Know About Search Is Wrong by Bob Heyman

    Friday, November 9th, 2007

    EVERYTHING WE KNOW ABOUT SEARCH is wrong. That’s what Brian McAndrews is telling us. And Brian McAndrews isn’t just anybody. He’s the former CEO of aQuantive and is now a Microsoft senior vice president in charge of competing with other engines for ad dollars. So we should pay attention.
    McAndrews says search is given too much […]

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