Archive for November, 2007

My competition is buying my name as a keyword.

I wish we had a dollar for every time we heard this through our consulting with clients. This is a very difficult moment when a business realizes that there competitors are taking advantage of years of hard work and brand building to use against them to generate click throughs to their websites.
Is this legal?
Are they […]

Everything We Know About Search Is Wrong by Bob Heyman

EVERYTHING WE KNOW ABOUT SEARCH is wrong. That’s what Brian McAndrews is telling us. And Brian McAndrews isn’t just anybody. He’s the former CEO of aQuantive and is now a Microsoft senior vice president in charge of competing with other engines for ad dollars. So we should pay attention.
McAndrews says search is given too much […]

17 Search Engine Reputation Management Optimization Tips by Rob Garner

AS IT IS BECOMING MORE commonly accepted that Google, Yahoo and MSN are reputation management engines just as much as they are search engines, more folks are seeking information on how to increase positive visibility for a personal or corporate name.  Here is a quick list of 17 different ways to optimize for positive visibility […]