Comments on: Internet Marketings Unpredictable Future

By: links for 2008-02-15 | The Phenomenon

links for 2008-02-15 | The Phenomenon — Wed, 20 Feb 2008 09:40:24 +0000

[...] Internet Marketing’s Unpredictable Future | Internet Marketing & Technology Mike has introduced a great new term to the vocabulary… “micro-cession” – how marketers need to think about pulling back from CPC and begin managing targeted campaigns (tags: microcession micro-cession micro) [...]

By: links for 2008-02-15 | The Marketing Technology Blog

links for 2008-02-15 | The Marketing Technology Blog — Fri, 15 Feb 2008 15:22:37 +0000

By: mike

mike — Fri, 15 Feb 2008 14:30:36 +0000

Thanks Doug,
I agree whole heartedly, “Target Target Target” That seems to be the only way to get the needed ROI. I use a results oriented bid management system called “WebTracker”. It manages our PPC campaigns to the tune of 1.5 mil/mos or 500 clients. Webtracker is the next step to a set-it-and-forget-it system. It bids based on the result of the key word(i.e. keyword=lead bid to 1st position…keyword=due diligence bid to bottom of the first page), I no longer have to guess at how much to bid or what words to bid on. I am also beginning to be a HUGE fan of social media. I have tinkered a bit, and feel that I may be a “brown belt” now with wordpress. I am always interested in new and innovative techniques and tips so feeel free to email me or maybe a guest post?? thanks a ton –mike

By: Douglas Karr

Douglas Karr — Fri, 15 Feb 2008 01:16:19 +0000

Well said! “Micro-cession” is a great term (I may have to borrow it from time to time, with credit of course). My view is that the growth of huge outlets is slowing and the technology is becoming affordable to all. This means that we’ll have far more, smaller, resources to choose from. This allows the most intelligent marketers to target their campaigns accordingly.

By: BlackHat Planet » Blog Archive » Internet Marketing’s Unpredictable Future - internet marketing, seo, internet marketing online, seo services, internet marketing tool, dw230 seo, internet marketing strategy, company seo, internet marketing s

Thu, 14 Feb 2008 22:17:41 +0000

[...] Andrew Goodman wrote an interesting post today onHere’s a quick excerptI read a recent post by Dave Morgan (formerly of AOL), he outlines many of the areas he feels will hold internet marketing’s next innovations. One in particular stands out, and that the vision of the “incumbents”. … [...]

By: dominiclachance.ca » Internet Marketing’s Unpredictable Future

dominiclachance.ca » Internet Marketing’s Unpredictable Future — Thu, 14 Feb 2008 22:14:11 +0000

[...] uswebmaster@deloitte.com (US Internet Marketing, Deloitte Services LP) wrote an interesting post today onHere’s a quick excerptI read a recent post by Dave Morgan (formerly of AOL), he outlines many of the areas he feels will hold internet marketing’s next innovations. One in particular stands out, and that the vision of the “incumbents”. … [...]

By: Internet Home Business » Blog Archive » Internet Marketing’s Unpredictable Future

Thu, 14 Feb 2008 22:09:36 +0000

[...] comments@internetbusinessmastery.com (Sterling and Jay | Internet Marketing Strategists) wrote an interesting post today onHere’s a quick excerptWe have become so dependant on the internet to drive business, CPC has become the pulse of business. The days of being #1 have gone by the way side, and now a smarter, cheaper advertiser demands ROI and accountability. … [...]