Advertising Automotive Dealership’s Online
Today’s economy allows for consumers to be as frugal as possible. Automotive dealers are watching the price of gas rise and the value of the dollar fall, and this affects the bottom line. The days of brick and mortar car shopping are slipping by the side, while the “Web” seems to grow and grow. Many auto manufacturers are posturing themselves to embrace the “Web” as a cost effective lead aggregate system. They continue to offer car and truck dealers co-op dollars to advertise on the “Web”. While automotive dealers find comfort in online directories, showing listing in many makes and models (i.e. chevy dealer Chicago), provided by the same big names that they paid for print advertising, some auto dealer choose to pioneer the digital frontier. Services like PPC and SEO have shown huge return on investment. The average cost-per-lead has fallen significantly from that of the print ad predecessor. With the manufacturers offering a co-op system NOW is time to engage a Internet Advertising Campaign.
Q: How do I start marketing my dealership online?
A: Based on what manufacturer you represent, find out if Co-op advertising money will cover Internet Marketing. If your manufacturer DOES offer Co-op ask “How much?” and “What for?”. If your manufacturer DOES NOT offer Co-op, you can still market yourself online.
Q: How do I buy Internet Marketing?
A: There are 2 main forms of Internet Marketing. Search Engine Optimization (SEO) and Pay-Per-Click (PPC). You will need to contact a Internet Marketing Consultant to strategize with you to form a comprehensive Internet Marketing Campaign. SEO pertains to the center portion of the Search Engine Result Page, this is mainly used for research analyzation and due diligence. PPC manipulates the top 3 positions and the right hand column of the Search Engine Result Page, the highest bidder get #1 position.
Higher Images has pioneered a online marketing suite specifically for AUTOMOTIVE DEALERS. Utilizing years of industry experience and state of the art technology, Higher Images leverages all the potential of your online marketing dollars. Weather you are looking to build a stronger brand in your local market or increase sales, we offer “Click-to-Brick” and lead acquisition. Our Auto Dealer Marketing Suite consists of:
Pay-Per-Click-Webtracker- Webtracker is a Dynamic Budget Allocation and Automated Keyword Selection tool that leverages data, collected over time, to increase website conversions. Webtracker uses advanced, patent-pending technology and innovative thinking to provide clients with a state-of-the-art local Internet Advertising Solutions. Webtracker automatically identifies the best Search Engines and Directory Sites for targeting specific Geographic Areas and/or customers, as well as the optimal Budget Allocation among them. It also selects the best keywords for a business’s products or services, based on their budget and marketing objectives. Our platform takes care of the complex media-buying/keyword-bidding process, while providing you with reporting that’s shows results.
Search Engine Optimization- Search Engine Optimization is the process of designing a website in such a way that search engines can read it properly and rank it appropriately according to its content. Unlike Pay-Per-Click listings, which appear as “sponsored listings”, “organic listings” appear in the body of the search results page and are ranked based upon complex ranking systems or “algorithms”, which are uniquely determined by each particular search-engine.
So, the real trick is not just “stuffing” a bunch of keywords onto the page, but rather it is a mixture of creating Search Engine Friendly web pages that also convert On-line searchers into real customers.
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