Industry News

Web Tracker Search Engine & Internet Marketing

The Web Tracker advertising platform is able to place your business in front of 200 million unique customers through multiple advertising channels.

Pay For Performance Advertising Only

The Web Tracker platform only works with publishers who charge on a pay-per-click basis � meaning that advertisers do not have to pay if the ads are not clicked on by customers.

Complete Reporting

The Web Tracker platform not only tracks the number of online events (e-mails, web site visits, etc.) but it also keeps track of “offline” events, specifically, the number of phone calls generated by the campaign.

Leading Technology

Higher Images uses advanced, patent-pending technology and innovative thinking to provide clients with a state-of-the-art local Internet advertising solution.

Dynamic Budget Allocation and Automated keyword SelectionWe use a patent-pending internet marketing platform automatically identifies the best search engines and directory sites for targeting specific geographic areas and/or customers, as well as the optimal budget allocation among them. It also selects the best keywords for a business�s products or services, based on their campaign budget and marketing objectives. Our platform takes care of the complex media-buying/keyword-bidding process, while providing constantly up-to-date information for campaign reporting.Automated, Single Interface to Publishers Higher Images platform is integrated into the leading search engines (e.g., Google and Yahoo! and MSN), and the leading cost-per-click Internet yellow-page sites (e.g., Superpages.com). As a result, the Higher Images platform gives advertisers access to all of these publishers through a single source�with the convenience of a single account.State-of-the-Art Tracking and Reporting

To enable accurate campaign tracking, we link our clients� Web site URL to a dynamically served, campaign-specific “proxy” site. We also set up campaign-specific phone numbers and email addresses that forward inquiries to existing contact points. These proxies create a digital “paper trail” that provides a previously unattainable level of lead tracking and highly detailed campaign reporting. No changes are needed on the client�s Web site; Higher Images does all tracking on our end.

Real-time, ROI-based Campaign Optimization

Higher Images is able to measure and improve the results we drive for our clients’ businesses by using sophisticated Website, phone and email tracking, and call-recording information. The Higher Images advertising platform is designed to be constantly “learning”. Based on the output from our proprietary campaign tracking and management tools, the system automatically optimizes campaigns while they are running to ensure the best possible results for clients advertising through the platform.

Higher Images technology makes it incredibly easy to create finely targeted, budget-compliant local Internet advertising campaigns and continually optimize media placements. Best of all, you can access all the resources you need for creating, refining or reviewing campaigns online at any time.