Making Law Easy Part 2: Wordpress Marketing Strategies
By mike | February 19, 2008
There has been a great deal of hype lately about companies using Wordpress platform to create web-sites. I even mentioned a Local law firm using Wordpress for it’s web site Making Law Easy. Today I read a great post about how companies like MakingLawEasy.com can capitalize on the work of many to benefit their online marketing efforts. Most companies realize that they need to be represented on the web, but many never go about it correctly. Then there are some forward thinkers who keep an online ear to the track and use technology to their advantage. “Work smart, not hard” is the message. With Wordpress, you (companies) have freedom to do any and all “buzz-words” they hear in the web marketing industry (i.e. podcast, webcast, RSS, Video). These are the future of the web. Thats not in stone, but it’s close. Finally, I was emailed a great article about tips for using wordpressand how it can help your SEO efforts. This is a great tool for amateur marketers, because it gives you a set-it-and-forget system for optimising keywords and header tags, (the building blocks of seo). So, next time you are thinking of hiring a web designer, ask yourself how involved you CAN be and if the answer is “all-in” then wordpress is the answer. IT”S FREE
Topics: Industry Secrets | 1 Comment »
Internet Marketings Unpredictable Future
By mike | February 14, 2008
The recent offers made by the big four (Google, Yahoo, MSN and AOL) to collaborate and merge, have sent shivers through the online marketing world. There are many questions about advertising revenues, monopoly’s and conflicting interests. One question stands out above the rest: What does this mean to search?
We have become so dependant on the internet to drive business, CPC has become the pulse of business. The days of being #1 have gone by the way side, and now a smarter, cheaper advertiser demands ROI and accountability. Tools and services we have grown accustom to, are absorbed by larger agencies and ISP providers, before we have a chance to say good-bye. Industry pioneers and elder statesmen are jumping off the bosom of big business and are driving the development of the industries futures, via start ups and spin-off. I read a recent post by Dave Morgan (formerly of AOL), he outlines many of the areas he feels will hold internet marketing’s next innovations. One in particular stands out, and that the vision of the “incumbents”. The observation that the big names are spending more time and money on competition and less resources on the “end user”, could be an early symptom of a lull in search.
Almost all stats and predictions speak of outrageous online ad spends, and continuous growth. But, aren’t we about to visit a “micro-cession”. Historically marketing has been the first expense adjusted during financial crisis. So, how do we quantify these expectation?
Some argue there just isn’t anywhere else to go from here. Or is there?
I ,like many others in the industry, are optimistic. I also have great vision of the future markets that will surface during this time of growth and change (as well as mergers). “Those who spend time trying to perfect the present, will find themselves ignorant of the future” (I think I just made that up). Have faith that internet marketing is in it’s infancy but make sure to prepare for the adolescents right around the corner.
Topics: Industry Secrets | 7 Comments »
Making Law Easy; the online law firm
By mike | February 13, 2008
In my never ending quest for the newest and best technologies, I recently uncovered Making Law Easy. At first glance Making Law Easy, has all the trimmings of your out-of-the box attorney services. They offer many of the conventional services that all other firms offer, but with a twist. Making Law Easy, has cut thru the red tape and hurdles associated with meeting and talking to attorney’s. Another component to the experience is the amount of information provided. There are a number of audio clips (pod-casts) available, that speak to you on any and all topics.
Making Law Easy, has finally married two arch nemisis’, Law and Technology, forming a virtual law firm. This marriage is the brain child of Delta Law Group. There are many questions that come to mind when I say “virtual law firm”.(I think of GoTo Meeting’s ,with my attorney that never really resulted in more than a faceless chat line).
How would I know that the attorney I connected to was even an attorney and not just a customer service rep manning inbound calls?
What if all this audio and video was just smoke and mirrors trying to swindle me out of my money?
Well, let me be the first to vouch for the authenticity of the services and information provided, I met with the catalyst behind this idea (he will remain anonymous), and was given the first class tour of the site, now, and a vision of the future.
We all know the complexities associated with working with attorney’s, they never are in their office, they very rarely have time to talk let alone meet and finally they nickel and dime-ing for services “we the consumer” never understand. With that said you now begin to see the beauty of Making Law Easy.
A combination of informative tutorials and one-on-one virtual attorney meeting’s, can and will change the perception of conventional lawyers, and save time and money for both parties. A paradigm shift is about to occur and “old school” law done in back rooms and over tee times, will now be done in instant messages and VoIp meetings. Some will fight this change but many will embrace it. The next time you find yourself in need of legal help look ni further than MakingLawEasy.com and sample law in the 22nd century.
Topics: Industry Secrets | 4 Comments »
