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Tag Archives: Internet Marketing

Social Media and Facebook Changes

Higher Images Social Media

Social Media is Changing.  Again.

We are all aware of the importance of interacting with your current and potential customers through social media. But, there are also downsides. As you probably know, Facebook has implemented the “Timeline” look for fan

Running 851 pixels wide by 315 pixels high, it is undoubtedly your first – and easiest – opportunity to make an impression on visitors; use it wisely. The most noticeable change is the cover photo – you know, the giant picture that is the first thing you see when you land on a fan page. It’s a huge piece of real estate, and the most important piece of real estate in in your Facebook and social media efforts.

Also, Facebook has now shared the “rules” for the cover photo, and they seemingly negate all that is good about owning the valuable piece of real estate on your page:

  • No information about purchasing.
  • No contact information. At all. No phone numbers, no website information, no email addresses.
  • No types of Facebook action requests. No more arrows pointing to the “Like Us” button. No “Like Us” to learn more.

In other words, you may include how many calls to action? None. Zero. All Facebook Action Requests and Calls to Action in general are banned.

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Happy Holidays from Higher Images!

Does Your Business Have a Strong Online Presence?

Higher Images | Happy Holidays!Here at Higher Images, we wanted to take a moment to thank our clients and partners for a fantastic 2011.  As we look forward to 2012, we would like you to do the same.  In developing your business marketing efforts for the New Year, consider the following:

Oftentimes, even with the best efforts, businesses find that they aren’t seeing the traffic that they should.  This can be attributed to many factors, but the most common include:

A Poorly Designed Website

If your site looks dated, is difficult to navigate, or seems “thrown together”, you may be driving away potential customers and sales.  Don’t forget to check your site for grammatical errors as well – typos and poor grammar can indicate a lack of professionalism and pride in your business.

Ensuring that your site is clean, fresh and maintained regularly will encourage visitors to return and spend more time learning about your business and products.

Lack of Fresh, Relevant Content

There is nothing worse, for visitors or search engines, than stagnant website content.  If you have nothing new and exciting to say about your products, services or business, visitors will have no reason to continue visiting your site – or worse yet, no reason to share your site with anyone else.

Difficulty Making Purchases

If you offer a product or service available for purchase on your website, the purchase process should be seamless, secure and give the customer a sense of satisfaction and completion, at the time of purchase.

Utilizing a thank you page, followed by an email will ensure that the customer knows the sale is complete, and has been submitted for processing.

Ignoring Multiple Marketing Channels

Sure, you need a website to get your message and products “out there” for customers to see.  But are you also implementing the social aspect of your business?  Social spaces, such as Facebook, Twitter, YouTube, LinkedIn and Google+ allow you to update current and potential customers on the fly, while also inviting them to engage with you and your business.

 

When planning for 2012, consider the above.  Take a look at what is currently working for you, and what isn’t – and how you have the ability to change that.  If you have any questions about implementing your 2012 marketing plan, give us a call at 412-203-1996, and we can discuss the many options available to you.

Again, Higher Images thanks each and every one of our clients for a fantastic 2011, and we are looking forward to working with you in 2012.  Happy Holidays!

Online Marketing Wishlist 2012

At Higher Images, Inc., we take a lot of pride in providing our clients with the best possible service.  from new and upcoming trends to ensure you – the customer – has the tools and options to place your business on the cutting edge in your industry.  This month, we are focusing on our top products, how they can increase ROI and why we love them so much!  So on to our first spotlight product!

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Giving Thanks

Everyone at Higher Images, Inc. would like to extend a warm thank you to our past, current and future clients.  Without you, Higher Images and its staff would not be where we are today.  So THANK YOU, from each and every one of us at Higher Images.

 

This week, we are focusing on how you can “thank” your site visitors through social media, form signups, localized search and additional forms of consumer engagement.  We are in the giving mood, here at Higher Images, and so we want to share some insight on how to best market to your target consumers.

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How to Market Online During Economic Crisis

There is clearly a economic burden from the sub-prime lending melt-down. Many companies have cut back their spending online. This is  due to the belief that their online markets will dry up. That statement can’t be further from the truth. Internet marketing reaches more people for less dollars than any other form of marketing. The thought that people won’t spend money online anymore fetched. The internet poses the best chance of any marketing media to grow during the Eco-crisis.

Penny pinching will be the name of the game and prepare to haggle. Many companies will find that cutting prices and lowering the bottom-line will help them survive. Turning a blind eye to marketing will create no business. So, convincing advertisers to maintain there current spending but, stay involved in the market analysis and conversion, will be a challenge.

Internet marketing has 2 major ROI’s. The first is obvious, sales, the second takes some explaining. Information is the #1 ROI you can take from your online efforts. There is no better way to peer into the minds of your consumers than where and what they search to find your business. Knowing what your competitors are doing and how you and your business is postured to learn from their (your competition) mistakes. Market analysis lets you know if you have a chance to generte income online or if you should reconsider your business model.

There are going to be alot of hype floating around about what to do in the economic state we are in, but in the end we will return to our monetary utopia and continue to spend money on goods and services. We have survived much worse with much less, it is the American way to adapt and overcome. Will your business be able to overcome or will it be overcome?

Internet Marketing in Pittsburgh is Here to Stay

The Online Advertising sandbox is full, and spilling over with

Internet Marketers in Pittsburgh

, Pa. It seems there are shingles being nailed up everywhere. Some of these SEO’s are legit while others will sell you pie-in-the-sky b.s. The only protection from rogue SEO’s is to educate yourself. There are as many guides and how-to’s being published on Internet Marketing and SEO (

Search Engine Optimization

), find one with the newest copyright and go cover to cover. There is a plethora of search engine direct services to advertise your business, learn the extremes of these tools. It helps to know where people are searching and for that matter if Search is a profitable Marketing Media. In a recent Pew/Internet survey it looks like Search is here to stay:

Daily Internet Usage (18 and older)

39% Read News

30% Check the Weather

29% Research a Hobby

28% Surf the Web for Fun

13% Visit Social Media Sites

Daily Internet usage has grown 69% since 2002

This is a promising report for anyone seeking a career in the

Internet Marketing

or

Online Advertising

field. This is also, just as powerful for online product and service providers. This type of growth will have to be manipulated sooner than later. There are as many critics of this market who have formed well thought out scenarios for the decimation of

Internet Marketing

. While my personal opinion is to follow the numbers, my gut knows it can’t last.

Can it?

With so many contributing factors like the state of the economy, value of the dollar and eco-friendly concerns, can an online product or service provider sustain enough growth to justify a presence online. I think the answer is “yes”. With stats like we read above, there seems to be growth after growth every quarter. Being completely supported by a employer who offers

Internet Marketing Services in Pittsburgh

I’ll bet my life

Internet Marketing

is here to stay!