Digital HI™ Technology, SEO, Search Magnet Local™, Social Media and Digital Marketing

Tag Archives: SEO Pittsburgh

Does Your Website Design Need an Upgrade?

website design pittsburghWebsite Design by Higher Images

If you have an HTML-based website, you may be well aware of the difficulty involved in updating content, images, or the general look and feel of your site. For most non-technical people, this is something that is best left to the pros.

In recent years, a new type of website has taken over the spotlight, it’s known as a CMS website – or Content Management System. A CMS website is database-driven, meaning that is “dynamic”. In other words, information pertaining to your site is stored in a database, and retrieved when a user looks for that information, in real time.

On the flip side, a static website design has all information hard-coded onto the webpage itself. Therefore, when the need arises for changes – even as minor as punctuation – the entire webpage needs to be modified and re-published to your server through some sort of FTP upload program. This difficulty often results in site owners choosing to not update their website with fresh content, photos or links, and therefore allows the site to become stagnant. Search Engines do not like stagnant websites, by the way.

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QR Code Marketing in Pittsburgh – What Is It and Will It Help My Business Generate Leads?

Anytime something new in technology comes out, many people jump on the tech part and never think about the actual creative or marketing aspect of it.  It’s great if you jump at the chance to do something new or use new technology and marketing practices to help generate leads for your business, it’s not great if you jump head first into it and don’t think about how it will actually benefit your business and ultimately… how it will drive people to buy your products and visit your stores.  Here is some information on QR Code Marketing and how partnering with a web marketing company that has experience in marketing plans for business who want to use QR codes can definitely help you.   Environmentally conscious people should be thrilled at the prospect of having more people read their coupons on the smartphones and less people using paper coupons.  Reduction in paper and printing costs = more money for your bottom line and less impact on our environment.

QR Barcode Technology Comes to Search Magnet Local

Higher Images, Inc. announces the addition of QR Barcode system within Search Magnet Local ™ (SML). This gives SML clients the ability to utilize this powerful system to connect users to their clients specials, promotions  and videos quickly and effectively.  Initially used for tracking parts by vehicle manufactures, QR Barcodes are now used in a much broader context.  Both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging) are quickly becoming hot applications for mobile marketing.

Business owners will be able to print out or save the QR Barcode that connects any Cell Phone user with a Barcode Scanner to a mobile version of Search Magnet Local. This ability to immediately display a video commercial or online coupon/special creates an immediate call to action and impulse to buy.  The QR Barcode is also downloadable to an image file that businesses owners can use for print advertisement.  QR Code Online Coupons can increase the number of clients that enter your business as well as the amount spent on your products and services.

Another innovation from Higher Images to help their clients Market More Effectively. For further information on Search Engine Optimization, Website Design, Video Optimization, or Social Media Marketing, contact Higher Images, Inc. at 412-203-1996 or chrisr@higherimages.com.

Chris Reidenbaugh – Internet Marketing & Sales Manager

Internet Marketing in Pittsburgh is Here to Stay

The Online Advertising sandbox is full, and spilling over with

Internet Marketers in Pittsburgh

, Pa. It seems there are shingles being nailed up everywhere. Some of these SEO’s are legit while others will sell you pie-in-the-sky b.s. The only protection from rogue SEO’s is to educate yourself. There are as many guides and how-to’s being published on Internet Marketing and SEO (

Search Engine Optimization

), find one with the newest copyright and go cover to cover. There is a plethora of search engine direct services to advertise your business, learn the extremes of these tools. It helps to know where people are searching and for that matter if Search is a profitable Marketing Media. In a recent Pew/Internet survey it looks like Search is here to stay:

Daily Internet Usage (18 and older)

39% Read News

30% Check the Weather

29% Research a Hobby

28% Surf the Web for Fun

13% Visit Social Media Sites

Daily Internet usage has grown 69% since 2002

This is a promising report for anyone seeking a career in the

Internet Marketing

or

Online Advertising

field. This is also, just as powerful for online product and service providers. This type of growth will have to be manipulated sooner than later. There are as many critics of this market who have formed well thought out scenarios for the decimation of

Internet Marketing

. While my personal opinion is to follow the numbers, my gut knows it can’t last.

Can it?

With so many contributing factors like the state of the economy, value of the dollar and eco-friendly concerns, can an online product or service provider sustain enough growth to justify a presence online. I think the answer is “yes”. With stats like we read above, there seems to be growth after growth every quarter. Being completely supported by a employer who offers

Internet Marketing Services in Pittsburgh

I’ll bet my life

Internet Marketing

is here to stay!